Roth Käse USA Unveils New Culinary Education Centre and State-of-the-Art Affinage Facility at 15^th Anniversary Celebration

MONROE , Wisconsin —Roth Käse USA celebrates 15 years of specialty cheesemaking in Wisconsin by opening its new Culinary Education Centre and Affinage Facility. The Centre’s ribbon-cutting is the keynote to the Anniversary Celebration on October 6^th, 2006 at Roth Käse USA ’s Monroe , Wisconsin headquarters.

“The Education Centre has been a part of our plan since the early days of Roth Käse,” says Kirsten Jaeckle, Director of Marketing, “and it’s part of our two-phase expansion, which has finally concluded after three years of hard work.”

The new addition includes an expanded state-of-the-art Affinage (a.k.a Curing) Facility where Roth Käse cheesemakers will age their washed rind specialty cheeses to perfection; a spacious area that houses Roth Käse’s new brine system; an expanded packaging area; and a Culinary Education Centre where “chefs can come to taste and work with our cheeses in a professional kitchen setting,” says Jaeckle. “All this—in addition to the first phase build-out that included a new, more spacious Make Room where our copper vat is housed and a new employee break room—helps us make better cheeses, which will always be our primary mission.”

          In addition to opening the doors to the Culinary Education Centre and Affinage Facility, Roth Käse marks its 15^th Anniversary with these special events at the Monroe plant:  

Ø    Tours of Roth Käse’s cheesemaking plant

Ø    Q&A with Roth Käse’s masterful cheesemakers

Ø    Cooking demonstrations by “Taste This TV” host Chef Joseph Ciminera.

Ø    A “festival of cheese” with beer, wine, and spirits pairings, led by local experts

 “The Education Centre and Affinage Facility have been under construction for over a year now— we truly can’t wait to open its doors to our friends and customers who have been with us these past 15 years,” says President Steve McKeon.

“The next 15 promise nothing less than more of the finest specialty cheeses in the world,” he adds with a grin.

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          Roth Käse cheeses are hand-crafted by master cheesemakers according to traditional techniques. With roots in Switzerland , Roth Käse is now a leading manufacturer and marketer of handcrafted, award-winning specialty cheeses in Monroe , WI , making only the highest quality, best tasting cheeses. For more information on Roth Käse, contact Kirsten Jaeckle, Director of Marketing, (608) 328-2122 ext. 8 or visit www.rothkase.com.

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