Personal Chefs Welcome Private Chefs to Ranks

American Personal Chef Association rebrands with expanded name and mission

SAN DIEGO, October 19, 2006 – At the conference celebrating its 10^th anniversary, the American Personal Chef Association announced that it is now the American Personal & Private Chef Association (APPCA). The declaration was made by Candy Wallace, founder and executive director of APPCA, at the association’s 2006 Personal Chef Summit at the Town and Country Resort in San Diego, Oct. 9.

With the announcement, APPCA began representing private chefs across the United States. The move by the association to embrace private chefs speaks to acknowledging similar goals and needs of professionals in each group, continuing leadership in the foodservice industry, and fostering culinary comradeship, said Wallace.

Under its new brand, APPCA extends membership benefits to private chefs that mirror those awarded to personal chefs, with an emphasis on employment, professional development and self-promotion.

Other highlights marking the new APPCA include:

• launch of a national awareness campaign to encourage family members to dine together more frequently
• creation of revolutionary business-operation software
• addition of a student category of membership with discounted membership fee
• continuing-education scholarships for professional culinarians
• scheduling of 2007 culinary training in northern Italy
• launch of a bimonthly e-newsletter, “à la minute”
• a new association logo and tagline, “Partners in Lifestyle Solutions”

For more information on the American Personal & Private Chef Association, call (800) 644-8389, e-mail contact@personalchef.com, or visit www.personalchef.com.

The American Personal & Private Chef Association (APPCA), founded in 1996 as the American Personal Chef Association, promotes the “business of doing business” as a personal or private chef through ongoing peer interaction and education while fostering professionalism in all aspects of cookery. Through its Institute and education partners, APPCA offers sound training in establishing successful and fulfilling careers.

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