The J.M. Smucker Company Announces Call for Entries

for Smucker’s® Uncrustables Sandwiches   “Say Cheese”   Photo Contest

ORRVILLE , OH ( October 11, 2006 ) – The J.M. Smucker Company brings smiles to consumers with products like Smucker’s® Microwaveable Grilled Cheese Uncrustables® Sandwiches, crustless sandwiches that taste like homemade. Now, the Company wants to hear the stories behind the smiles with the Smucker’s Uncrustables “Say Cheese” Contest. The J.M. Smucker Company invites consumers to submit a color photo and short description about the photo that illustrates their family enjoying Smucker’s Microwaveable Grilled Cheese Uncrustables Sandwiches in a heart melting moment. By entering the contest, consumers could win one of many picture-perfect prizes including a home digital photography set and the chance to potentially have their winning photo featured on a Smucker’s Uncrustables sandwiches package or in an advertisement.

Whether it’s an after school snack with the neighbor kids, a quick family meal on the deck, a snack together on movie night or part of a delicious lunch, the taste of Smucker’s Microwaveable Grilled Cheese Uncrustables Sandwiches gives everyone a reason to smile. Smucker’s Microwaveable Grilled Cheese Uncrustables Sandwiches combine the wholesome goodness of a homemade grilled cheese sandwich with the convenience of a product that can be heated in a microwave in less than a minute.

To enter the Smucker’s Uncrustables “Say Cheese” Contest, consumers are invited to submit a color photo of their family featuring Smucker’s Microwaveable Grilled Cheese Uncrustables Sandwiches and a 50-word essay about the photo.   Submissions will be accepted from October 1, 2006 to December 1, 2006 . Photos will be judged on creativity and general composition and essays will be judged on creativity and appropriateness to the “Makes You Smile” theme.  

“We’re excited to see the different ways families capture memorable moments with the homemade goodness of Smucker’s Microwaveable Grilled Cheese Uncrustables Sandwiches,” said Maribeth Badertscher, Director, Corporate Communications, The J.M. Smucker Company.

One grand prize winner will receive an HP® In-Home Digital Photography Set Up, including a HP R927 Photosmart Digital Camera, an HP® 475 Photosmart GoGo Photo Printer and a six-month supply of ink and photo paper.

In addition, the winning family may have his/her winning photo featured on a Smucker’s Microwaveable Grilled Cheese Uncrustables Sandwiches package or in a Smucker’s Microwaveable Grilled Cheese Uncrustables Sandwiches advertisement in 2007. Ten first prize winners will receive a HP® R927 Photosmart Digital Camera and twenty-five second prize winners will receive a certificate for a Professional Family Portrait Package.

About the Smucker’s Uncrustables “Say Cheese” Contest

The Smucker’s Uncrustables “Say Cheese” Contest begins at 12:01 a.m. (Central Time/CT) on October 1, 2006 and ends at 11:59 p.m. CT on December 1, 2006 .   Consumers may enter online by visiting www.smuckers.com, clicking on the Contest button and following on-screen directions to submit their photo and essay. Consumers may also enter via mail by completing the official entry form available inside select packages of Smucker’s Microwaveable Grilled Cheese Uncrustables Sandwiches packages and attaching it to the back of their essay.   Alternatively, entrants may hand-print or type their name, complete address, daytime phone number, email address (if applicable) and date of birth on the back of their essay and send it along with the photo in an envelope to: Smucker’s Uncrustables “Say Cheese” Contest, PO Box 8563, Prospect Hts., IL 60070 starting on October 1, 2006. Entries must be postmarked by December 1, 2006 and received by December 8, 2006 . See Official Rules for complete details. Open to legal residents of the 50 United States and D.C., 18 years of age or older. Void where prohibited. No purchase necessary.

About The J.M. Smucker Company

The J. M. Smucker Company is the leading marketer and manufacturer of fruit spreads, peanut butter, shortening and oils, ice cream toppings and health and natural foods beverages in North America .   Its family of brands includes Smucker's®, Jif®, Crisco®, Pillsbury®, R.W. Knudsen Family®, Hungry Jack® and Martha White® in the United States, along with Robin Hood® and Bick's® in Canada.   The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago.   Since 1998, the Company has made FORTUNE Magazine's annual listing of the 100 Best Companies to Work For in the United States , ranking number one in 2003 and earning a spot in the top 25 since the listing’s inception. For more information about the company, visit www.smuckers.com.

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