DOLE PIZZA PROGRAM DELIVERS NEW MENU OF

TROPICAL PIZZA TOPPINGS AND FILLINGS

Westlake Village, CA (April 2007)— Attendees visiting the Dole Packaged Foods booth at the 2007 Pizza Expo were greeted with several new twists on the tropical pizza experience.   Fusing the popularity of pineapple as a pizza topping with the trendy appeal of Latin flavors, Dole introduced Santa Fe Chicken Pizza, Carnitas and Mango Pizza and two fruit-filled varieties of Fruit Empanadas—Apple and Pineapple-Mango.   The pizza toppings and fillings also showcased DOLE ^® Tropical Gold ^® Pineapple, DOLE Pineapple Tidbits, DOLE Diced Pineapple and Diced Mango, two new forms of DOLE Frozen Fruits, and DOLE Frozen Apple Slices.

            Pizza operators across the country who missed sampling these innovative pizza concepts, Dole has created an exclusive set of tropical pizza recipe cards.   To receive free pizza recipe cards or more information about DOLE packaged fruit products, contact a Dole sales representative at 1-800-723-9868 or visit www.dolefoodservice.com.

About Dole Food Company, Inc.

Dole Food Company, Inc., with 2006 revenues of $6.2 billion, is the world's largest producer and marketer of high-quality fresh fruit, fresh vegetables and fresh-cut flowers.   Dole markets a growing line of packaged and frozen foods, and is a produce industry leader in nutrition education and research.

DOLE and Tropical Gold are registered trademarks of Dole Food Company, Inc.

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