"I am thrilled to be hosting our sixth annual feast of San Gennaro,” Jimmy Kimmel said.   “Look for me there; I'll be the one with my head buried in a sack of zeppoles."

Inspired by New York City’s oldest, biggest street festival, the Feast celebrates Italian culture, entertainment and cuisine. Focusing on the tradition of the San Gennaro Festival, this year’s Feast will include food from Los Angeles’ greatest Italian restaurants including Frankie’s on Melrose, Taste Chicago, Rocco’s Italian Kitchen, Taninos, Trastevere and Albano’s Pizza.  

 “We are pleased to bring Italian tradition back to the heart of Hollywood for our sixth year,” said Frankie Competelli, President of the San Gennaro Foundation, Los Angeles .   “It is a time of celebration, tradition, family, and great food from across the city.”

The event will kick off September 27^th with " Prima Notte," the opening night gala that raises funds for The San Gennaro Foundation’s charitable programs benefiting underprivileged children, homeless and poor schools in Los Angeles. Tickets for “Prima Notte” will start at $100 and are available online at www.feastofla.org starting July 16, 2007.

“The Precious Cheese family of products encompasses the heart and soul of Italian-American heritage,” said Jessica Ruth, spokesperson for Precious Cheese. “The Precious Cheese Italian Feast of San Gennaro is an event that celebrates Italian traditions in Los Angeles and we are proud to be the title sponsor of an event that resonates with Precious Cheese’s commitment to preserving and celebrating Italian-American heritage.”

For more information about The Precious Cheese Feast of San Gennaro, Los Angeles, Presented by Ralphs , please visit www.feastofla.org or call (818) 508-0082.  

About Precious Cheese

S orrento® Cheese and Precious® Cheese are brands of S orrento Lactalis, Inc. Founded in 1947, S orrento produces a wide array of 100 percent natural cheese products, included among the leading brands of mozzarella, ricotta and string cheese sold in the United States. Both brands also market a variety of snack, shredded and specialty cheeses available f or retail, food service and industrial customers. M ore inf ormation on S orrento® and Precious® Cheese may be found at www.s orrentocheese.com or www.preciouscheese.com.

About The San Gennaro Foundation

The San Gennaro Foundation is a 501(3)c non-profit created by producer Douglas DeLuca and celebrity Jimmy Kimmel , along with some of Los Angeles' most prominent Italian-American citizens, to benefit underprivileged children and homeless in Los Angeles, as well as to provide entertainment and cultural enrichment to the community through its non-profit, cultural outreach program.  

The Foundation’s mission is to uphold the principles established by St. Gennaro, patron saint of Naples who worked tirelessly to help people in need. In addition to fundraising, the group seeks to perpetuate cultural identity and solidarity within the Italian American community. All events are intended to embody the attributes of generosity and goodwill that define the Italian spirit. While some efforts celebrate Italian culture, the Foundation and its programs are not limited to Italian Americans and are supported by diverse individuals.

For more information, please contact Laura Paulsen at lpaulsen@mprm.com

or 323.933-3399

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