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GOOD FOOD, GOOD CAUSE-NESTLÉ FOODSERVICES® GIVES OPERATORS A CHANCE TOGENERATE GOODWILL AND GOOD BUSINESS

Category : Chef2Chef News Desk

GLENDALE, Calif. (Oct. 3, 2007) — Nestlé FoodServices and Share Our Strength® have partnered to present “Good Food, Good Cause,” a program that offers foodservice operators an opportunity to help make a positive difference and reap the benefits of supporting a worthwhile cause.   With purchases of qualifying Nestlé FoodServices products between October 1 and December 31, foodservice operators can earn up to $500 which they can donate to Share Our Strength in support of their community-based programs that feed hungry children.  

In addition to helping those in need, participation in the Good Food, Good Cause Promotion also makes good business sense.   Recent studies report that 87 percent of consumers would prefer to purchase or switch to a brand that is associated with a worthwhile cause.   To help participants promote their charitable efforts and build customer loyalty, Nestlé FoodServices has developed a website featuring print-on-demand signage, operator success stories, tips and other downloadable resources— www.nestlefoodservices.com/goodfoodgoodcause.  

“Foodservice chefs and operators have demonstrated a longstanding commitment to supporting the fight against hunger,” said Karla Bendel, Director of Corporate Marketing and Communications with Nestlé FoodServices. “We are giving them a new, easy way to support this

cause.”   Participants in the promotion will also be eligible for a chance to win a trip to the 2008 Food and Wine Classic in Aspen, one of the premier events in the food world.

For more information, call 1-800-288-8682 or visit www.nestlefoodservices.com.   To learn more about Share Our Strength, visit www.strength.org.

About Nestlé FoodServices

Nestlé FoodServices North America is dedicated to bringing great-tasting food and beverage products, quality brands, and business-building solutions to the foodservice industry in the U.S. and Canada. From innovative beverage systems under the NESCAF é ® and COFFEE-MATE ® brands, to on-trend culinary items from STOUFFER’S ® , MINOR’S ® , and HOT POCKETS ® brand sandwiches , Nestlé FoodServices meets the needs of foodservice operators while satisfying the tastes of the out-of-home consumer. Nestlé FoodServices North America is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company — with sales of $79 billion.   For foodservice product news and information, visit Nestlefoodservices.com.

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