Snapdatas Snapshots US Eating & Drinking Places 2007 provides 2005 year-end market size data, with 2006 estimates, 4 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the US eating and drinking places market, and covers eating places and drinking places. It excludes commercial catering. Market value is based on revenues. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. The Snapshots US Eating & Drinking Places 2007 forms part of Snapdatas Catering & Hotels industry coverage.

Executive Summary

Snapshots Report Overview:

Executive Summary

The Executive Summary within a Snapshots report outlines the main findings of the report (market size, market shares and market forecasts)

Market size

Market size is the measure of the total value or volume of a particular product sold in a particular length of time. In our case it is the total amount of the market covered by a title in the last whole year, for example, in UK Beer 2005, all the beer consumed in the UK in 2004. The aim of the report is to tell how much of the product was consumed in the country discussed by value and by volume.

Market Segmentation

Market Segmentation is a segmentation of the market by key product categories, ideally by value and volume. For example: the yoghurt market can be segmented into: drinking yoghurt, flavoured yoghurt and natural yoghurt.

Market Share

Market Share is the share of each competitor in the market place and can be expressed in value or volume terms.

Market Share by Volume - each competitor’s share of the total Market Volume
Market Share by Value - each competitor’s share of the total Market Value

Distribution

This measure of the market relates to the different distribution channels to market for each product. The distribution can include the following channels

Consumer Goods example:
Supermarket
Hypermarket
Discount Store
Corner shop
Internet
Etc


Socio-E

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